LINGUOPRGMATIC ASPECT OF SYNTACTIC STYLISTIC DEVICES USED IN ADVERTISING TEXTS (38-42)

DOI: 10.31618/ESU.2413-9335.2020.2.77.970

Дата публикации статьи в журнале: 2020/09/16

Название журнала: Евразийский Союз Ученых — публикация научных статей в ежемесячном научном журнале, Выпуск: 77, Том: 2, Страницы в выпуске: 38-42

Автор: Galikhanova Farzaniya Ul’masovna
Post-graduate student, Institute of philology and cross-cultural communication,KFU ,

Автор: Davletbaeva Diana Nyailevna
Professo, Institute of philology and cross-cultural communication, KFU ,

Автор: Mürseloğlu Rustem
Associate professor, Department at State Institute of Culture in Istanbul , Стамбул

Анотация: The article examines features of advertising language in the comparative aspect on the material of Russian and English advertising texts. Modern business sphere is focused on the system of market relationships and advertising in this case takes a key position in our life. Language of advertising presents a special field of study in modern linguistic studies. Linguists deal with the analysis of functional-stylistic features of advertising language. It is widely known that such texts are stylistically colored and vivid. This article is devoted to the problem of linguopragmatic aspect of syntactic stylistic devices used in the production of advertising texts in English and Russian, especially of business terms. It describes the syntactic devices used in advertising texts. The purpose of this study is to describe the way these devices function in the advertising texts, to compare their pragmatic features from the linguistic point of view in English and Russian languages. The authors also provide the lists of the most powerful syntactic stylistic devices used in Russian and English advertising texts in business sphere.

Ключевые слова: language of advertising, linguopragmatics, syntactic stylistic devices,rhetorical figures ,

Данные для цитирования: Galikhanova Farzaniya Ul’masovna Davletbaeva Diana Nyailevna Mürseloğlu Rustem . LINGUOPRGMATIC ASPECT OF SYNTACTIC STYLISTIC DEVICES USED IN ADVERTISING TEXTS (38-42) // Евразийский Союз Ученых — публикация научных статей в ежемесячном научном журнале. Филологические науки. 2020/09/16; 77(2):38-42. 10.31618/ESU.2413-9335.2020.2.77.970

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