IMPACT OF CULTURE ON PUBLIC RELATIONS PRACTICE IN KAZAKHSTAN (53-56)

DOI: 10.31618/ESU.2413-9335.2020.10.74.796

Дата публикации статьи в журнале: 2020/06/14

Название журнала: Евразийский Союз Ученых — публикация научных статей в ежемесячном научном журнале, Выпуск: 74, Том: 10, Страницы в выпуске: 53-56

Автор: Karatayeva A.
, Department of Media and Communications, KIMEP University, Kazakhstan

Анотация: The study aims to frame the existing scientific literature on the influence of culture on the practice of public relations. The global public relations literature review has hardly paid attention to Kazakhstan’s cultural specifics, which influence the practice of public relations in the country. The research problem is that the topic has received very scarce scientific attention both in the Kazakh as well as in the international scientific literature. The employed method in the paper is narrative literature review. The paper contributes to the scientific literature on Kazakhstani culture and public relations in English language and will help international researchers to have a source of reference.

Ключевые слова: public relations, Global Public Relations Framework,Kazakh culture,high context culture,low context culture ,

Данные для цитирования: Karatayeva A. . IMPACT OF CULTURE ON PUBLIC RELATIONS PRACTICE IN KAZAKHSTAN (53-56) // Евразийский Союз Ученых — публикация научных статей в ежемесячном научном журнале. Социологические науки. 2020/06/14; 74(10):53-56. 10.31618/ESU.2413-9335.2020.10.74.796

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