DYNAMICALLY DEVELOPING MARKETS: OUTLOOK OF CURRENT TRENDS AND IMPLICATIONS FOR BUSINESS PROCESSES (6-10)

DOI: 10.31618/ESU.2413-9335.2020.1.74.732

Дата публикации статьи в журнале: 2020/06/14

Название журнала: Евразийский Союз Ученых — публикация научных статей в ежемесячном научном журнале, Выпуск: 74, Том: 1, Страницы в выпуске: 6-10

Автор: Valchuk Petr A.
Bachelor in Business Administration Economics and Management Department, Czech University of Life Sciences, Czech Republic, Prague, 16500, Kamýcká 129

Автор: Bespalykh Angelina V.
Bachelor in Business Administration Economics and Management Department, Czech University of Life Sciences, Czech Republic, Prague, 16500, Kamýcká 129

Автор: Kivi Svetlana S.
Bachelor in Business Administration Economics and Management Department, Czech University of Life Sciences, Czech Republic, Prague, 16500, Kamýcká 129

Анотация: The effectiveness of commercial activities of trade enterprises, level of competitiveness and cost assets are largely determined by the effectiveness of business processes which correspond to the development of market in its dynamics. Object of the research is the dynamically developing markets and sectors in modern realities. Subject is the analysis and evaluation of promising niches towards increasing the retail industry competitiveness in a contemporary world performance. In the research, the authors scrutinize dynamically developing businesses’ concept and its types, then consider digital industry as most fast-growing marketplace, the third implications were gathered from public relations sector within the blueprint of corporate social responsibility practices and social investment notion as being another angle of promoting company’s vision. Also, the authors admit, the integration of corporations into global economic agenda implies the compliance of business practices of domestic companies with international requirements and standards, which to a large extent poses an effect of increasing their competitiveness.

Ключевые слова: Dynamically developing markets, competitiveness,digital marketing,retail industry,business process,product promotion,corporate social responsibility,goodwill,

Данные для цитирования: Valchuk Petr A. Bespalykh Angelina V. Kivi Svetlana S. . DYNAMICALLY DEVELOPING MARKETS: OUTLOOK OF CURRENT TRENDS AND IMPLICATIONS FOR BUSINESS PROCESSES (6-10) // Евразийский Союз Ученых — публикация научных статей в ежемесячном научном журнале. Экономические науки. 2020/06/14; 74(1):6-10. 10.31618/ESU.2413-9335.2020.1.74.732

Скачать в формате PDF

Список литературы: 1.Acs Z., Parsons W., Tracy S. (2010). HighImpact Firms: Gazelles Revisited. 2.Birch D. (1979). The Job Generation Process. A report prepared by the Massachusetts Institute of Technology Program on Neighborhood and Regional Change for the Economic Development Administration / D. Birch, U. S. Department of Commerce, Washington, D. C. Cambridge. 3.Bouafia K., Molnár B. (2018). Dynamic business process: comparative models and workflow patterns. Conference: The 11th Conference of Phd Students In Computer Science. Volume CS2. 194 p. 4.Connected Commerce (2019). The Nielsen Company (US), LLC. URL: https://www.nielsen.com/wpcontent/uploads/sites/3/2019/04/connected-commercereport.pdf. Accessed: 23.05.2020. 5.Davenport T., Short J. (1999). The New Industrial Engineering: Information Technology and Business Process Redesign // Sloan Management Review. 31(4). Pp. 11-15. 6.Dietz J., Hoogervorst J., Albani A., et al. (2013). The discipline of Enterprise Engineering. International Journal of Organisational Design and Engineering. 3. 86-114. 10.1504/IJODE.2013.053669. 7.Digital marketing. URL: http://www.businessdictionary.com/definition/digitalmarketing.html. Accessed: 28.05.2020. 8.Digital marketing. URL: https://www.investopedia.com/terms/d/digitalmarketing.asp. Accessed: 28.05.2020. 9.European Commission. A Digital Single Market Strategy for Europe. Brussels, 6.5.2015. COM(2015)192final. URL: https://eurlex.europa.eu/legal- content/EN/TXT/HTML/?uri=CELEX:52015DC0192 &from=EN. Accessed: 27.05.2020. 10. European Commission. CSR. URL: https://ec.europa.eu/growth/industry/corporate-socialresponsibility_fr. Accessed: 29.05.2020. 11. From Aristotle to Starbucks: How Ethics Affect the Economy. In Russ. От Аристотеля до Starbucks: как этика влияет на экономику. URL: http://www.washprofile.org/ru/node/753. Accessed: 28.05.2020. 12. Hammer M., Champy J. (1993). Reengineering the Corporation: A Manifesto for Business Revolution. New York: Harper Business Books. 13. Kirchhoff B. A. (1994). Entrepreneurship and Dynamic Capitalism. Westport, Conn. 14. Li S., Easterby-Smith M., Hong J.F.L. (2019). Towards an understanding of the nature of dynamic capabilities in high-velocity markets of China. Journal of Business Research 97. 212–22. 15. Martin J.H. (1994). Enterprise Engineering the Key to Corporate Survival. Lancashire: Savant Institute. 16. Rangan K., Chase L, Karim S. (2018). Why every company needs a CSR strategy and how to build it // Harvard Business school working paper. 17. Report on social investments in Russia. Integration of CSR in corporate strategy. M. 2008. In Russ. Доклад о социальных инвестициях в России. Интеграция КСО в корпоративную стратегию. 18. Rother M., Shook J., Womack J., Jones D. (1999). Learning to See: Value Stream Mapping to Add Value and Eliminate MUDA. Massachusetts: Lean Enterprise Institute. 19. Russian Union of Industrialists and Entrepreneurs. Decent Work – Sustainable Business. Corporate practices collection, 2020. URL: http://en.rspp.ru/download/cff5605f4c289703adee957 e0a923e57/. Accessed: 27.05.2020. 20. Votchenko E.S., Bogdashev I.V. (2018) Social investments at a glance: reviewing Russian perspectives. RUDN Journal of Economics, 26 (1), 47—60. DOI: 10.22363/2313-2329-2018-26-1-47-60.